B&B ITALIA GOES TO SHANGHAI

 

The new B&B Italia showroom in Shanghai has opened its doors.

The large space of about 700 sqm is located in Xintiadi, a pedestrian area within the French Quarter, famous for shopping and entertainment. The interiors of the new B&B Italia showroom have been designed by Antonio Citterio Patricia Viel and Partners. The single-brand store is on two levels, connected by a scenic circular staircase: on the lower floor the B&B Italia collections are on display, on the upper floor Maxalto’s proposals are on display. The interior is composed of several areas, some characterised by a minimalist style and others entirely decorated. These are not separate rooms, but spaces that naturally flow into each other.

It seems to be on a set where the trends and atmospheres of B&B Italia are on stage. The atmosphere is also made unique by a series of architectural elements of great value, such as wallpapers with black and white graphics, dividing elements in metal mesh, reflective false ceilings and two large glass cases with tropical plants. For this opening B&B Italia has confirmed its partnership with Area Living, the official distributor of the brand in Shanghai.

3-BB_Italia_showroom_Shanghai-1-1024x684 NEWS RPW design
5-BB_Italia_showroom_Shanghai-1-1024x684 NEWS RPW design
Cattura-256 NEWS RPW design

RELATED POSTS

Cattura-58 NEWS RPW design

The colours of Capri

Designed by Neapolitan Architect Giuliano Andrea dell’Uva, Capri Suite is a “maison de charme” that offers its guests the services and hospitality of a hotel suite. The building, located in the center of Anacapri, is part of the ancient Monastery of Saint...

SWW17_Header-1-1-1080x594 NEWS RPW design

HOME ITALIA AT THE SALONI WW MOSCOW 2017

The Saloni WorldWide Moscow 2017 closed to great acclaim after squaring up to the Russian market. The 13th edition of the Saloni WorldWide Moscow, which drew to a close last Saturday at Moscow’s Crocus Expo exhibition centre, proved yet again to be the...

fsdfsdf-1 NEWS RPW design

Blue like the sea, yellow like the sun

There’s a contagious cheerfulness at The Student Hotel in Barcelona, the residences designed for students to have a home away from home, but also a family away from the family. Photos by Luis Beltran.  The style winks at the world of Memphis and...

Cattura-57 NEWS RPW design

POLTRONA FRAU & HOME ITALIA

HOME Italia always grows and aims high.Among the excellences that have joined our exclusive club there is now also Poltrona Frau.   Founded in Turin in 1912 by Renzo Frau, Poltrona Frau is synonymous with excellence known throughout the world. From...